Solutions · Property Developers
Presale confidence
before you break ground.
Residential developers use PreQual™ to build a pipeline of verified buyer interest during the project approval phase — giving financiers confidence in demand, and giving your sales team a head start from day one.
7-step
Buyer qualification
Full
UTM channel attribution
$0
Setup or monthly cost
3%
Commission on contracts only
Use cases
Where developers use PreQual™.
Pre-DA buyer interest
Start building a verified buyer waitlist during the development application phase. When DA approval lands, you have a pipeline ready — not a standing start.
Presale evidence for financiers
Lenders want proof of demand before releasing construction finance. PreQual™ gives you a qualified pipeline with score data to demonstrate genuine buyer intent — not just marketing registrations.
Location-specific demand mapping
Qualification data shows you exactly where your verified buyers are coming from. Before you commit to a site, understand what the demand looks like at a suburb level.
Early project off-the-plan sales
Buyers who've completed PreQual™ qualification are investment-serious. Off-the-plan sales to verified buyers carry lower fall-over risk than unconditional sales to unverified registrants.
Channel-optimised buyer acquisition
LinkedIn consistently delivers developer-grade buyers — investors, downsizers, and owner-occupiers with confirmed finance. Full UTM attribution on every lead means you know which channels to double down on.
CRM delivery with full attribution
Every verified buyer arrives in your CRM with lead score, finance status, budget, and the channel that drove them. Your project sales team knows everything before picking up the phone.
By product type
Qualification signals by development type.
Different product types attract different buyer profiles and optimal acquisition channels. The 7-step qualification filter is calibrated for each.
Project timeline
When to run PreQual™ in your development cycle.
Pre-DA
12–18 months out
Start capturing buyer interest to validate demand thesis. Data informs site selection and product mix decisions.
DA Lodged
9–12 months out
Ramp lead qualification to build presale pipeline. Present verified buyer data to financiers as part of project finance application.
DA Approved
6–9 months out
Launch full sales campaign. PreQual™-verified buyers are first to receive purchase documentation. Target 30% presale before construction start.
Construction
0–12 months
Continue qualification to fill remaining stock. New qualified leads routed to project sales team. Attribution data informs ongoing channel spend.
Integrations
Plugs into whatever your
sales team already uses.
PreQual™ sends verified leads via webhook or Zapier. Your CRM gets updated automatically, whether you're on HubSpot, Salesforce, or a spreadsheet. No new platform. No developer. Setup takes about ten minutes.
Zapier connects everything
Over 1,000 apps. Trigger on verified lead → create contact → notify your rep. Done. No code required.
HubSpot
CRM & pipeline
Salesforce
Enterprise CRM
Zapier
Automation layer
Slack
Team notifications
Google Ads
Attribution & bidding
Meta Ads
Social attribution
B2B channel
Mailchimp
Email nurture
ActiveCampaign
Marketing automation
Monday.com
Project management
Twilio
SMS delivery
Google Sheets
Data export
Run a 60-day pilot.
Pay nothing unless someone signs.
No setup. No retainer. We integrate with your CRM, run the qualification flow across your inbound, and you pay 3% only if a buyer we verified signs a contract. If nothing converts in 60 days, you pay nothing and walk away.