Channel Attribution
Every channel.
One qualified output.
PreQual™ tags every buyer with full UTM attribution — source, medium, campaign, GCLID, FBCLID — at the point of verification. You'll know which dollar drove which contract.
6
Channels tracked
Full
UTM attribution
< 90s
Lead delivery to CRM
7-step
Buyer qualification
How attribution works
From click to contract — nothing is lost.
Most builders lose attribution at the form submission step. PreQual™ captures channel data at every stage of the buyer journey and delivers it to your CRM automatically.
Buyer clicks your ad
Google GCLID, Meta FBCLID, and all UTM parameters are captured on the first click. We store them in a first-touch cookie — so even if they come back via direct 3 days later, the original source is preserved.
Buyer completes qualification
As they move through the 7-step verification flow, attribution data travels with them. Nothing is lost between click and completion. The lead record is created with full channel context attached.
Lead delivered to CRM with source intact
When the lead lands in HubSpot or Salesforce, the channel, campaign, and ad creative that drove them is already on the contact record. No manual entry. No attribution gaps.
Conversion fed back to ad platforms
When a contract is signed, you can import that offline conversion event back to Google Ads and Meta via GCLID/FBCLID. The algorithm learns what a real buyer looks like — and shows your ads to more of them.
Every channel. One qualified output.
PreQual™ runs across all major acquisition channels and passes every lead through the same qualification filter before delivery.
Acquisition Funnel · Example
Channel Performance
Quality Score = % passing financial verification
Run a 60-day pilot.
Pay nothing unless someone signs.
No setup. No retainer. We integrate with your CRM, run the qualification flow across your inbound, and you pay 3% only if a buyer we verified signs a contract. If nothing converts in 60 days, you pay nothing and walk away.