Comparison
PreQual vs traditional lead gen
Most builders pay for leads. PreQual pays for itself — you only pay when a verified buyer signs a contract.
Traditional lead gen
PreQual
Pricing
Monthly retainer + per-lead fee
3% on signed contracts only. $0 if nobody signs.
Lead quality
Raw enquiries, unverified
Finance-verified, 7-step qualification
Setup cost
$2k-$10k platform fee
$0. Free setup, free onboarding.
Minimum term
6-12 month contract
No minimum. Cancel anytime.
Attribution
Click and form metrics
Full UTM tracking from ad click to signed contract
CRM delivery
Manual export or CSV
Automated delivery in under 90 seconds
Sales team impact
3+ hours qualifying per lead
Every lead pre-qualified. Reps only see verified buyers.
Risk
You pay regardless of results
Performance-based. PreQual absorbs all lead cost.
Finance verification
Not included
Pre-approval confirmed, documents checked
Reporting
Monthly PDF reports
Live dashboard with real-time scores and attribution
Pricing
Monthly retainer + per-lead fee
3% on signed contracts only. $0 if nobody signs.
Lead quality
Raw enquiries, unverified
Finance-verified, 7-step qualification
Setup cost
$2k-$10k platform fee
$0. Free setup, free onboarding.
Minimum term
6-12 month contract
No minimum. Cancel anytime.
Attribution
Click and form metrics
Full UTM tracking from ad click to signed contract
CRM delivery
Manual export or CSV
Automated delivery in under 90 seconds
Sales team impact
3+ hours qualifying per lead
Every lead pre-qualified. Reps only see verified buyers.
Risk
You pay regardless of results
Performance-based. PreQual absorbs all lead cost.
Finance verification
Not included
Pre-approval confirmed, documents checked
Reporting
Monthly PDF reports
Live dashboard with real-time scores and attribution